http://b.jeanneboyko.com/2009/couldnt-resist/ Stories of Significance Mon, 25 Oct 2010 19:01:08 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://b.jeanneboyko.com/2009/couldnt-resist/comment-page-1/#comment-34 B. Jeanne Boyko Sun, 01 Nov 2009 06:06:57 +0000 http://b.jeanneboyko.com/?p=32#comment-34 An MRU is a Motivation-Reaction Unit, as described in the book "Techniques of the Selling Writer". It's an amazing thing once you wrap your head around it. An MRU is a Motivation-Reaction Unit, as described in the book “Techniques of the Selling Writer”. It’s an amazing thing once you wrap your head around it.

]]> http://b.jeanneboyko.com/2009/couldnt-resist/comment-page-1/#comment-33 Admin Sun, 01 Nov 2009 06:00:36 +0000 http://b.jeanneboyko.com/?p=32#comment-33 What’s an MRU? What’s an MRU?

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